A creative lab of
storytelling, filmmaking
and art direction
by Paula Fernandes.A creative lab of storytelling, filmmaking, and art direction by Paula Fernandes.
Paula Fernandes is
a creative director based
in São Paulo, Brazil;
with nearly two decades
of work across continents.Paula Fernandes is a creative director based in São Paulo, Brazil; with nearly two decades of work across continents.
Over nearly two decades, she has shaped campaigns and creative direction for Nubank, Babybel, Google, Adidas, and Procter & Gamble, working at agencies across the world including Havas Chicago, TBWA Amsterdam, Grey, JWT, Ogilvy, and BBH. Her work in advertising has been recognized by Young Lions, Cannes Lions, Clio, and El Ojo.
Since 2023, she has dedicated her career to AI filmmaking. The practice grew and in 2025 she founded AceBees. Her films have screened and won at international festivals including the AI Film Festival Amsterdam, BIAFF, and Curious Refuge, placing her among
the emerging voices shaping
AI filmmaking from Brazil.Refuge, placing her among the emerging voices shaping AI filmmaking from Brazil.
Honors & affiliations
Where the
work has landed.
Founding Member
Founding Member